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Olsson Industries is actively searching for our oldest living user of Olsson Blocks & livestock supplements. We are interested in gathering heartfelt stories from long-time graziers who have relied on Olsson's blocks throughout their lives. Our primary objective is to find Olsson Industries' eldest customer, who has been using our blocks since 1954 or possibly even earlier.


As a company that has been dedicated to serving the rural industry since our establishment in 1954 (with block making dating back to 1948), we have consistently prioritized providing cost-effective livestock supplementation to improve animal health and support farmers' prosperity.


Identifying our oldest living customer is a vital part of our grand 70th-anniversary celebrations. We wholeheartedly wish to pay tribute to the individuals who have remained loyal to us since our early days and have witnessed the growth and transformation of Olsson Industries. If you, or anyone you know, have been using Olsson's blocks for several decades, we would be delighted to hear your personal story.


Join us on a nostalgic journey as we celebrate our remarkable history. Share your anecdotes and photographs with us for a chance to win 1 of 5 exceptional prizes worth $5000!


Email with your entry or fill in your details below.

Competition Terms & Conditions

  1. Eligibility:

    • Participants must be aged 18 or older.

    • Participants must be residents of Australia.

    • Participants must have used Olsson's lick blocks and have interacted with Norman, Malcolm, Don, or Charles

  2. Submission Guidelines:

    • To enter, please share your story and any related photographs from that time.

    • Stories and photos can be submitted via email to

    • All submissions must include the full name, contact details, and address of the participant.

  3. Selection of Winners:

    • Five winners will be selected from all eligible entries.

    • The winners will be announced on [date] via email and our official social media channels.

    • The decision of Olsson Industries will be final and binding.

  4. Prize Redemption:

    • The winners will be notified individually and must respond within 7 days to claim their prize.

    • Prizes are non-transferable, and no cash alternative will be offered.

    • Each winner will receive the prize package mentioned above.

  5. Data Protection:

    • By participating in the giveaway, you agree that your submitted information may be used by Olsson Industries for promotional purposes.

    • Personal information will be handled in accordance with our privacy policy.

Winner must make themselves available for video. 

We can't wait to hear your incredible stories and see the photographs that capture the essence of Olsson's history. Join us as we celebrate 70 years of unforgettable memories!


Thank you,
Olsson Industries Team

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